We’ve always put client services at the heart of what we do at The PR Network and we’re proud of the fact that as our client briefs grow, evolve and change, we are flexible enough to go on that journey with them.
There’s not too much data out there on the tenure of PR agency client relationships, but various articles in the broader marcomms world show that in the ad industry, for example, the length of agency relationships has dropped from over seven years to less than three. We’re proud that our average client relationship lasts much longer than this and today we’re celebrating that we’ve reached the five-year mark with Workday.
There have been many things that have contributed to how we have reached this milestone together, but the underlying fundamentals include (in no particular order):
Trust: The opportunity to grow as a team as the Workday business scaled has provided the best environment in which to work together, troubleshoot and reshape the communications programme in partnership. The internal team we work with has doubled over our tenure and it’s been a pleasure to work with and alongside each and every one of them to continue delivering as we challenge ourselves daily.
Breaking the mould: Delivery of the first EMEA-wide campaign (followed by a global study the following year) around the state of diversity and inclusion in EMEA saw real ownership of the belonging and diversity conversation. After the campaign launched, Workday was the only brand linked to belonging and diversity in Google autocomplete. This is just one of the many proof points that saw us shortlisted for two AMEC awards.
Local expertise: Independent agencies and experts on the ground in EMEA markets who provide the counsel and local insight to ensure campaigns and corporate news lands in the most culturally relevant light is paramount. We are lucky to work with some of the best and brightest minds in this regard.
Storytelling: Not only have we been successfully telling the Workday story to media and influencers, but we have also been involved in helping shape these amazing customer stories with Alison Harper and the customer advocacy team that demonstrates how the brand’s technology is used in real-life scenarios.
Fun: It's no accident that our company values definitely align on this point! Doing the job well together but also keeping a sense of humour has definitely kept us in step along the way.
Thank you Grant Currie and Kate Falcone for leading the charge on this front. Here’s to the next chapter together.