• Nicky Regazzoni

It was the Japan Week Festival in London this week, hosted by our Japanese luxury car client Lexus at the Lexus Takumi Townhouse in Soho, to celebrate the design and craftsmanship unique to Japanese culture, and to the Lexus brand.

🇯🇵 The incredible attention to detail applied to Japanese arts and industry is synonymous with the Lexus brand. It was truly brought to life by a tattooist, a professional origami practitioner, sake brewers from KANPAI and Ueshima craft coffee makers demonstrating their skill at stunning themed stations.

🇯🇵 Our lifestyle team hosted consumer journalists at a private preview including writers for Elle, Harper’s Bazaar, Good Housekeeping, Yours London and The Player, who tried their hands at some of the crafts. The origami prawns demonstrated by Coco Sato were a particular hit - perfect chopstick holders!

🇯🇵 London tattoo artist Claudia De Sabe worked with Lexus on a special collaboration to create the world’s first Tattooed Car, the Lexus UX. This year, in honour of the Japanese Year of the Tiger, Claudia is working in a pop-up art studio to create an electrifying large wall mural of a Water Tiger, to commemorate the latest hybrid electric model, the NX450+, which is also on display at the event.

🇯🇵 The power of meditation is integral to Japanese culture. There was a taster mindfulness session hosted by teacher Christoph Spiessens, at which guests experienced a few minutes of calm and tranquillity away from the buzz of the event.

🇯🇵 Screenings of the film “Takumi: a 60,000 hours story on the survival of human craft” showed how Japanese craftsmanship endures in a world increasingly powered by AI.

🇯🇵 It was a vibrant evening at which Lexus offered a warm, omotenashi welcome to all.

#japan #japanese #lexus

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  • Eileen Boydell

🇪🇸I’ve always loved working with my international colleagues and more recently have been doing even more work in Southern Europe, particularly in Spain, whether it be ongoing work with our clients (large and small) or for one-off projects for brands launching there. So I thought it would be useful to share some musings which may help anyone looking to do more in the market.

A big thank you has to go to PRN associate Kiko Sánchez Blanco for helping (as always) with all the local insights.

  • Madrid and Barcelona continue to be the main “media hubs” but regional media also play a big part. Despite trust in the news actually increasing in other European markets, the converse is evident in Spain where it’s at its lowest level since 2015. It is only regional/local newspapers that buck this trend so worth bearing in mind to reach a broader audience.

  • As is common in many European markets, print media in particular is on the decline and media organisations overall have suffered considerably during the pandemic with more outlets seeking commercial spend despite more readership in the early day of the pandemic.

  • Freemium to premium continues to be a popular strategy with many outlets offering subscription services to increase revenues. The Reuters Institute claims that El País reached 100,000 digital subscribers in just ten months after introducing its paywall - all amidst the pandemic.

  • For those of you that have experienced the well-known telecoms event that is Mobile World Congress, you might remember its early days in Cannes until it moved to the Fira in Barcelona in 2006 when it simply exploded in size. So much so that it has recently been confirmed that MWC will continue to be held in the city until 2030.

The PR Network continues to offer scalable PR services overseas and we typically do work in more than 40+ different markets every year. If you’re interested in learning more about executing communications campaigns in Spain, whether it be launches, ongoing support or projects, let me know, especially as I’m a Hispanophile! Possibly even over some tapas.

🇪🇸 #pr #communications #work #alwayslearning #media #internationalpr

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  • George Blizzard

We're reviewing the incredible work delivered by our network over the past year.

First up: Toyota GB Plc.

We created a fun platform for our retained client Toyota to promote its vision of a hydrogen-based society by launching the UK’s first hydrogen-fuelled remote-controlled (RC) car: a fully working miniature prototype based on the Toyota Mirai.

The “Mini Mirai” was revealed during a unique test drive in an appropriately miniature-scale setting at the Model Village in Bourton-on-the-Water.

Assets included a 58 second hero film and photography stills of the normal and miniature cars driving around the real and model villages, creating unique content which reached nearly 20 million people across earned and owned media.

Thanks to our amazing team handling lifestyle #pr, for the Toyota and Lexus brands for making it all run smoothly. Big shout out to Annabel Hillary and Sharmee Mavadia, two of our associates who have worked with us for a number of years and have have done an excellent job on this client for the last 7 years.

Congratulations on a great campaign!

#pr #lifestylepr #consumerpr

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