We were founded in 2005 when remote working wasn’t easy. Skype was newfangled, laptops were a luxury and there was no free wifi! Even if you could get access to the tech, flexible working was for mothers and others who’d stepped off the career path. It couldn’t possibly deliver business efficiencies and keep brilliant people at the top of their game. Could it?

Fast forward 15 years and the world of work is unrecognisable, galvanised by the pandemic. Entire industries, organisations, secular and non-secular have come online and made it work.

The words ‘how does it work when you’re not in the same room?’ won’t be heard again, but we used to get asked this all the time by people who couldn’t understand how a virtual PR agency could deliver the same results as one where the people all work in the same building.

We thought it would be fun to make a short film based on user generated content (UGC) from the people we work with, to celebrate our 15th birthday and commemorate some of the moments and milestones. It certainly was! Thank you to our fantastic director Ciaran Grant of CG Creates for his vision and to all the participants in the film, including our clients from Western Digital, Purplebricks, Zambon, Onna and Opentext, and all our associates from all over the world.

We hope you like it, and welcome any questions about our global agency and our plans for the next 15 years...

#pr #comms #virtualpragencies #internationalpr #agileworking #flexibleworking

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  • Nicky Regazzoni

With 16 kids between us, it hurts to think of kids going hungry at Christmas (or ever).

The seven members of the core PRN team work virtually around the UK so we thought it would be fun to do a 'virtual tour' between our homes, in return for donations from our lovely friends and contacts to help feed families at Christmas. We’ve calculated this as an impressive 890 kilometres! We're roping partners, kids and pets in to get their little legs moving while their normal sports are off thanks to Lockdown 2 (UK).

Each of our families will walk, run, cycle or limp the journey before Christmas. And if we get there before Christmas, we’ll turn around and see how far back we can travel! It’s just for fun and a little trial for a bigger challenge we’d like to make next year.

We're using My Virtual Mission to track progress and you can watch it here. We're a competitive bunch so expect to see those kms clock up as we race around the UK!

PLEASE feel free to back our journey with a donation to a great cause, The Trussell Trust, which runs all the UK’s food banks - we plan to finish in time to send the money in time for the two-week school Christmas holidays.

PRN is pledging to match every donation pound for pound. We appreciate any donation. Every pound helps a hungry child - what on earth matters more? You can donate here. If you're able to support us, please also share with your own networks too.

THANK YOU and sending love and best wishes to all,

Nicky, George, James, Russ, Ei, Hats & Katy x

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It's been a busy autumn so far with another exciting win: handling PR and analyst relations programmes for software firm Onna.

Onna is leading a new category of software called Knowledge Integration Platform (KIP) helping firms integrate and centralise workplace applications and joins a stable of tech pioneers that favour The PR Network's innovative and scaleable model.

Onna is fast becoming one to watch having just raised $27m in Series B funding led by Atomico, and $43m to date from investors as well as from integration partners, Slack and Dropbox. Becoming increasingly important in an age of virtual intergration, Onna can be integrated with any cloud or on-premise application, including Slack, Dropbox, GSuite, Office 365 and Salesforce, and its clients include Facebook, Electronic Arts, Fitbit, Carvana, Lyft, and Newscorp as well as Slack and Dropbox.

The PR Network has been brought in to help Onna drive awareness and understanding of the KIP category with stakeholders including investors, customers and partners. We've been chosen by global head of PR and communications, Nick Morris, to help him quickly scale Onna’s comms function. Nick has worked with PRN in three previous roles. He values our agile model, which gives him access to senior people without making expensive hires or having to manage multiple agencies in different countries.

Nick commented, “As I build the comms function for Onna, I know I need support from people I know, like and trust. By working with one partner, I’m now able to tackle multiple challenges and kick start several key projects at once. This approach is often more efficient than having to hire different agencies for each market or communications discipline.”

Four senior associates who have worked with PRN for many years make up the team for Onna and will work collaboratively across borders to introduce Onna’s leaders and create a buzz around its new product launches and partnerships in the UK and the US.

Our head of client services Eileen Boydell who is leading the account says, “Onna plans to be the market leader in its category, to which a strong profile and clear communications will be key. We are really excited to welcome Onna to the PRN tech client portfolio which includes Dropbox, Western Digital, Snapchat, Soundcloud and Nextthink.

#pr #internationapr #ar #clientservices #integration #software #clientwins

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