As we start our 16th year in business (!) we are announcing some major team moves and promotions to gear up the agency for our next phase of growth. We believe our USP is in delivering excellent multi-market PR programmes, and we have some fantastic clients using us to run campaigns in as many as 18 countries.
PRovoke published this excellent piece on February 5th 2021 about our new structure...
While 2020 was still a really challenging year for our team as we juggled home and work responsibilities, we continued on our trajectory, achieving 13% YOY growth last year in the midst of the pandemic. We predicted little or no growth due to Covid 19, but in fact we have outperformed our market. The world going virtual has made the case for our business model. We won several new clients in 2020, with very little account attrition.
Our strategy to develop a strong international proposition has served us well. Our largest client - a Fortune 500 tech company - works with us in 18 countries, using the PRN hub to coordinate its EMEA PR programmes. 75% of our accounts are now multi-market.
To ensure the agency is well-positioned for further growth, with a strong service offer and robust virtual business core, we've restructured the team, created new roles and made some promotions:
- George and I are moving into a joint CEO/co-founder role (as a job share, as ever!), taking back the day-to-day management of the agency to allow our MD James Read, who joined in 2010, to step into a new Chief Revenue Officer position, focused on winning more large international accounts and forging strategic partnerships.
- Russ Read-Barrow, who joined the core PRN team in 2011 is becoming Operations Director - another new role which we've created to refine our tech, systems, processes and methodologies so we can continue to scale quickly while providing a brilliant experience to our clients and our associate partners.
- Eileen Boydell, who's been with us since 2013, has been promoted to Senior Client Services Director, looking after some of our VIP clients and leading on service and measurement. Katy Campbell, who came on board at the start of 2019, has been promoted to Client Services Director, looking after our consumer portfolio which includes Purplebricks and Soundcloud.
Our business would be a house of cards without our brilliant financial controller Harriet Bateman, who was our first employee and whose attention to detail and dedication to the PRN cause really knows no bounds!
Thanks to the whole PRN crew and let's see what 2021 has in store for our virtual agency.