Birds Eye View

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  • Nicky Regazzoni

We're delighted to announce that we've won the UK PR brief to handle PR for disruptive estate agency Purplebricks. PRN is handling all consumer PR campaign work for the company, to cover brand PR, media relations and sponsorship support. Purplebricks is working with Buchanan for its investor relations and corporate PR activity.

The brief is to help Purplebricks build consideration and engagement with consumers in the competitive UK property market. We've already completed our first project, positioning Purplebricks as a consumer champion, with a campaign that saw ex-Big Brother winner and DIY property expert Craig Philips help people get their homes ‘summer sale ready’.

Future campaign plans include providing PR support around Purplebricks’ sponsorship of Team GB at the 2021 Olympic Games, and creative brand campaigns to convey the brand’s personality and showcase Purplebricks’ expert local agents.

Zoe Melarkey, communications director at Purplebricks said, “As agile firms, challenging a market which has done business the same way for decades, there are many parallels between Purplebricks and The PR Network. The agency’s model allows it to be agile, fleet of foot, digitally-enabled and great value for money - exactly the same attributes as Purplebricks.”

Katy Campbell, PRN client services manager who is leading the account said, “This is a perfect example of how our model can help a consumer brand access expert support across creative, PR, events, sponsorship and press office without engaging multiple teams or agencies. We’ve built a team of experts from within our network who we bring in as needed to deliver campaigns - from senior strategists to sports specialists to national and lifestyle media big hitters. We’re especially excited about using the Team GB sponsorship to engage consumers.”

#pr #communications #sponsorship #agile #TeamGB

In June our co-founders George and Nicky hosted a virtual soirée bringing together 12 senior leaders in PR and communications to discuss the impact of #Covid-19 on the industry. The discussion kicked off with a talk from leading journalist Maja Pawinska Sims, EMEA editor for PRovoke (formerly the Holmes Report), followed by a 'round table' Q&A.

Graphic recorder/artist and visual storyteller Caroline Chapple of Chapple Cartoons has brought the discussion to life with this vivid illustration of themes and talking points:

Our guests hold high level comms positions, working across a range of sectors including tech, property, consumer lifestyle, retail, pharmaceutical and food. They are collectively responsible for external and internal comms, brand reputation and exec comms. It was a brilliant discussion covering the topics which are top of mind as comms pros navigate the current landscape and determine how to chart the best action for their brands and executives. Shared concerns / thoughts include:

  • Getting the timing and tone right for promotional PR activity

  • Coaching CEOs and the board to 'be more 'human'

  • Delivering effective, empathetic internal comms (with no more resource)

  • Communicating appropriately and sensitively around #BlackLivesMatter

  • Managing remote teams and the future of work / office culture

After a rousing discussion we rewarded our hot and thirsty guests with a mini gin tasting event of 4 special gins hosted by Cameron McCann from Stirling Distillery. We learned about the history of the Distillery, and learned to pair gin with fresh basil to tease out the flavour. Even gin-haters were converts.

Contact us to find out more about how we support our senior in-house clients with a broad range of services, delivered flexibly - and always on budget.

Visit to arrange a virtual tasting event.

@ProvokeMedia / @SparklyPinchy / @StirlingGin

The #Covid-19 lockdown meant the closure of production facilities for our client, Toyota GB, as well as the cancellation of all press launches, loans and press trips. As these activities provided the majority of content for our PR programme, the PRN team was presented with a yawning gap in communications for both the Toyota and Lexus brands. Our challenge was how to maintain the dialogue with the media, and remain front of mind for the consumer.

We brainstormed remotely and worked together with the Toyota social media team to create tactical and topical content that ranged from practical advice relating to cars, through to sheer entertainment. Our content programme included:

  • Top tips on how to maintain your car during a lockdown

  • Advice on how to make sure your car is germ-free

  • Arty challenges to keep busy during lockdown, eg Lexus LC colouring sheets, paper templates to cut out and make a GT86 car model and how to make an origami cat using the challenge set for Takumi craftsmen in the Lexus factories

  • Ideas for mental stimulation and relaxation, e.g tips on five Japanese mindfulness techniques, and how to have a week of Japanese culture at home

  • Heart-warming story: Robins found nesting in wheel arch of a Toyota Corolla...

The content spread far and wide and formed the majority of all media coverage generated by the Toyota GB press department in April, exceeding total coverage achieved in March before the full lockdown took effect.

We pride ourselves on being nimble and able to adapt our client programmes quickly. This is a great example of how strong results can be achieved with little time or cost investment.






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