#pr

Eileen Boydell

Aug 18, 2022
2 min

Relaciones públicas en españa

🇪🇸I’ve always loved working with my international colleagues and more recently have been doing even more work in Southern Europe, particularly in Spain, whether it be ongoing work with our clients (large and small) or for one-off projects for brands launching there. So I thought it would be useful to share some musings which may help anyone looking to do more in the market. A big thank you has to go to PRN associate Kiko Sánchez Blanco for helping (as always) with all the

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George Blizzard

Aug 2, 2022
1 min

Campaign Showcase

We're reviewing the incredible work delivered by our network over the past year. First up: Toyota GB Plc. We created a fun platform for our retained client Toyota to promote its vision of a hydrogen-based society by launching the UK’s first hydrogen-fuelled remote-controlled (RC) car: a fully working miniature prototype based on the Toyota Mirai. The “Mini Mirai” was revealed during a unique test drive in an appropriately miniature-scale setting at the Model Village in Bourto

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COMING FULL CIRCLE, BUT WITH A VERY DIFFERENT PERSPECTIVE

Karen Meachen

Jun 30, 2022
4 min

COMING FULL CIRCLE, BUT WITH A VERY DIFFERENT PERSPECTIVE

I made the move from PR agency life to in-house 15 years ago and vowed to never look back. While the hours in any comms role are demanding and will never fit the conventional 9-5 mould, I was working on some of the agency’s highest-profile clients and juggling their never-ending demands was exhausting. After six fantastic, but tiring years, I made the decision to move internally, to focus all my attention on one business, and firmly close the door on my PR agency days. Or so

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May 3, 2022
1 min

It's nice to be nominated!

Last week we were shortlisted for the PRMoment Independent Agency of the Year 2022 award. The bad news: we didn't win. That glory went to the mighty agency which is Manifest. There were 8 agencies on the shortlist! Shows what we were up against. We were thrilled to make the cut. The good news: we got the whole PRN team together for the first time since before Covid! Every single social occasion we've planned since 2020 has been thwarted by one of our team or one of our 16 kid

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Client services - it’s all about the relationship

Eileen Boydell

Mar 24, 2022
2 min

Client services - it’s all about the relationship

I’ve always been a stickler for client services, but I suppose that’s why I love doing the role that I do. But over the years and the various client relationships I’ve encountered along the way, I’ve always found that some have flourished into beautiful long-term friendships whilst others have perhaps floundered by the wayside. But why is that? Having thought on it further, I’ve boiled the success of the agency client relationship (and it is just that - a relationship, not a

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Jan 27, 2021
3 min

PRN client Purplebricks commissions athletes to create art to support "Home Support" for Team GB

The PRN Consumer team is excited today to reveal what we’ve been working on to promote our client Purplebricks’ sponsorship of Team GB at the Tokyo Olympics this summer. Working alongside Sportsbeat and the in-house team at Purplebricks, this week we’ve unveiled a creative sponsorship initiative working with three British athletes who are also talented artists to support Team GB at the Olympics! The athletes are professional boxer Joe Joyce, former rugby player Henry Fraser,

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Dec 29, 2020
1 min

"Born Virtual" - new PRN film starring our team, associates & clients

We were founded in 2005 when remote working wasn’t easy. Skype was newfangled, laptops were a luxury and there was no free wifi! Even if you could get access to the tech, flexible working was for mothers and others who’d stepped off the career path. It couldn’t possibly deliver business efficiencies and keep brilliant people at the top of their game. Could it? Fast forward 15 years and the world of work is unrecognisable, galvanised by the pandemic. Entire industries, organis

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Onna High: Another international win for our UK and US PRN teams

george9428

Oct 12, 2020
2 min

Onna High: Another international win for our UK and US PRN teams

It's been a busy autumn so far with another exciting win: handling PR and analyst relations programmes for software firm Onna. Onna is leading a new category of software called Knowledge Integration Platform (KIP) helping firms integrate and centralise workplace applications and joins a stable of tech pioneers that favour The PR Network's innovative and scaleable model. Onna is fast becoming one to watch having just raised $27m in Series B funding led by Atomico, and $43m to

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george9428

Oct 6, 2020
3 min

PRN Collective 2: The Scientist

In the words of Coldplay's The Scientist - "Nobody said it would be easy" - never has a truer line been uttered about 2020. With that anthem whirring away in my mind (and now the ear worm in yours - sorry) we kicked off our second session of our PRN Client Collective with the esteemed scientist Professor Georgina Ellison Hughes and our collective of senior leaders in the PR and communications world from UK, France and Italy. Georgina is a leading expert in how stem cells and

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Aug 7, 2020
2 min

Diary of A Virtual Intern

As recorded by our first work experience intern, Katie Headley... I graduated from University at the beginning of this summer and gradually I began the ever-challenging task of having to search for a job in the real world - made even harder by the current climate. I have previously worked for a marketing team and a PR agency. I really enjoyed both roles and found them very interesting, so these are definitely my starting point of what I want to do in the future. I was put in

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Jul 29, 2020
2 min

Building the Purplebricks brand

We're delighted to announce that we've won the UK PR brief to handle PR for disruptive estate agency Purplebricks. PRN is handling all consumer PR campaign work for the company, to cover brand PR, media relations and sponsorship support. Purplebricks is working with Buchanan for its investor relations and corporate PR activity. The brief is to help Purplebricks build consideration and engagement with consumers in the competitive UK property market. We've already completed our

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Motoring on with creative ideas for Toyota during #Covid-19

Russ Read-Barrow

May 28, 2020
1 min

Motoring on with creative ideas for Toyota during #Covid-19

The #Covid-19 lockdown meant the closure of production facilities for our client, Toyota GB, as well as the cancellation of all press launches, loans and press trips. As these activities provided the majority of content for our PR programme, the PRN team was presented with a yawning gap in communications for both the Toyota and Lexus brands. Our challenge was how to maintain the dialogue with the media, and remain front of mind for the consumer. We brainstormed remotely and

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May 20, 2020
2 min

What's your #VirtualPReality?

Last week George and I hosted a Twitter chat on behalf of the PRCA Virtual PR Agencies Group that we co-chair. The topic was "Virtual Agencies: Vices, Virtues and Viability" - #VirtualPReality. We organised the chat to provide insights from experienced virtual agency leaders into the reality of running a PR business set up from day one to be virtual. Now that all agencies are virtual, albeit temporarily, there's been a lot of interest in the model and the pros and cons. We wa

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Feb 21, 2019
2 min

The grass really is greener - why life in a virtual PR agency really appealed, by our new hire Katy

When I received a call late last year from an old colleague and friend I really rated telling me about a role going at The PR Network (PRN), I jumped at the opportunity to meet the team for a chat. I was coming to the end of my second maternity leave, and pondering my next move. I’m an agency stalwart, having worked for many big and mid-size agencies across London and Sydney over a lot of years. Having done the “Big Move” to the countryside 18 months previously, my heart dipp

309 views0 comments

Feb 21, 2019
4 min

Can influencers take the heat post Fyre?

Sometimes it is quite irritating to work in PR. Far too much time is still spent on worrying about who and what we are, sparked by TV programmes such as Flack. Where’s our confidence? If we are generally helping our clients to build a positive profile and helping to diffuse any negativity around their brand or proposition then we are doing our job, as per Francis Ingham's tweet last week. Sometimes we are doing a great deal more and making change in the world - read the ode t

209 views0 comments

Jul 12, 2018
2 min

Toyota Great Britain re-appoints The PR Network as consumer and lifestyle PR agency in the UK

We are delighted to announce (as published in PR Week, July 2018) that Toyota Great Britain (TGB) has re-appointed PRN, as we approach three years of working together. A new two-year contract will see the PRN team continue to manage consumer and lifestyle PR activity for both the Toyota and Lexus brands in the UK through to 2020. Over the past few years, we have been responsible for the UK press coverage of some of Toyota and Lexus’ most successful campaigns - including Origa

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