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Nicky Regazzoni
- Dec 29, 2020
- 1 min
"Born Virtual" - new PRN film starring our team, associates & clients
We were founded in 2005 when remote working wasn’t easy. Skype was newfangled, laptops were a luxury and there was no free wifi! Even if you could get access to the tech, flexible working was for mothers and others who’d stepped off the career path. It couldn’t possibly deliver business efficiencies and keep brilliant people at the top of their game. Could it? Fast forward 15 years and the world of work is unrecognisable, galvanised by the pandemic. Entire industries, organis
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George Blizzard
- Oct 12, 2020
- 2 min
Onna High: Another international win for our UK and US PRN teams
It's been a busy autumn so far with another exciting win: handling PR and analyst relations programmes for software firm Onna. Onna is leading a new category of software called Knowledge Integration Platform (KIP) helping firms integrate and centralise workplace applications and joins a stable of tech pioneers that favour The PR Network's innovative and scaleable model. Onna is fast becoming one to watch having just raised $27m in Series B funding led by Atomico, and $43m to
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George Blizzard
- Oct 6, 2020
- 3 min
PRN Collective 2: The Scientist
In the words of Coldplay's The Scientist - "Nobody said it would be easy" - never has a truer line been uttered about 2020. With that anthem whirring away in my mind (and now the ear worm in yours - sorry) we kicked off our second session of our PRN Client Collective with the esteemed scientist Professor Georgina Ellison Hughes and our collective of senior leaders in the PR and communications world from UK, France and Italy. Georgina is a leading expert in how stem cells and
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Nicky Regazzoni
- Aug 7, 2020
- 2 min
Diary of A Virtual Intern
As recorded by our first work experience intern, Katie Headley... I graduated from University at the beginning of this summer and gradually I began the ever-challenging task of having to search for a job in the real world - made even harder by the current climate. I have previously worked for a marketing team and a PR agency. I really enjoyed both roles and found them very interesting, so these are definitely my starting point of what I want to do in the future. I was put in
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Nicky Regazzoni
- Jul 29, 2020
- 2 min
Building the Purplebricks brand
We're delighted to announce that we've won the UK PR brief to handle PR for disruptive estate agency Purplebricks. PRN is handling all consumer PR campaign work for the company, to cover brand PR, media relations and sponsorship support. Purplebricks is working with Buchanan for its investor relations and corporate PR activity. The brief is to help Purplebricks build consideration and engagement with consumers in the competitive UK property market. We've already completed our
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Russ Read-Barrow
- May 28, 2020
- 1 min
Motoring on with creative ideas for Toyota during #Covid-19
The #Covid-19 lockdown meant the closure of production facilities for our client, Toyota GB, as well as the cancellation of all press launches, loans and press trips. As these activities provided the majority of content for our PR programme, the PRN team was presented with a yawning gap in communications for both the Toyota and Lexus brands. Our challenge was how to maintain the dialogue with the media, and remain front of mind for the consumer. We brainstormed remotely and
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Nicky Regazzoni
- May 20, 2020
- 2 min
What's your #VirtualPReality?
Last week George and I hosted a Twitter chat on behalf of the PRCA Virtual PR Agencies Group that we co-chair. The topic was "Virtual Agencies: Vices, Virtues and Viability" - #VirtualPReality. We organised the chat to provide insights from experienced virtual agency leaders into the reality of running a PR business set up from day one to be virtual. Now that all agencies are virtual, albeit temporarily, there's been a lot of interest in the model and the pros and cons. We wa
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Nicky Regazzoni
- Feb 21, 2019
- 2 min
The grass really is greener - why life in a virtual PR agency really appealed, by our new hire Katy
When I received a call late last year from an old colleague and friend I really rated telling me about a role going at The PR Network (PRN), I jumped at the opportunity to meet the team for a chat. I was coming to the end of my second maternity leave, and pondering my next move. I’m an agency stalwart, having worked for many big and mid-size agencies across London and Sydney over a lot of years. Having done the “Big Move” to the countryside 18 months previously, my heart dipp
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Nicky Regazzoni
- Feb 21, 2019
- 4 min
Can influencers take the heat post Fyre?
Sometimes it is quite irritating to work in PR. Far too much time is still spent on worrying about who and what we are, sparked by TV programmes such as Flack. Where’s our confidence? If we are generally helping our clients to build a positive profile and helping to diffuse any negativity around their brand or proposition then we are doing our job, as per Francis Ingham's tweet last week. Sometimes we are doing a great deal more and making change in the world - read the ode t
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Nicky Regazzoni
- Jul 12, 2018
- 2 min
Toyota Great Britain re-appoints The PR Network as consumer and lifestyle PR agency in the UK
We are delighted to announce (as published in PR Week, July 2018) that Toyota Great Britain (TGB) has re-appointed PRN, as we approach three years of working together. A new two-year contract will see the PRN team continue to manage consumer and lifestyle PR activity for both the Toyota and Lexus brands in the UK through to 2020. Over the past few years, we have been responsible for the UK press coverage of some of Toyota and Lexus’ most successful campaigns - including Origa
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