I’ve always been a stickler for client services, but I suppose that’s why I love doing the role that I do. But over the years and the various client relationships I’ve encountered along the way, I’ve always found that some have flourished into beautiful long-term friendships whilst others have perhaps floundered by the wayside. But why is that? Having thought on it further, I’ve boiled the success of the agency client relationship (and it is just that - a relationship, not a