• Nicky Regazzoni

With 16 kids between us, it hurts to think of kids going hungry at Christmas (or ever).

The seven members of the core PRN team work virtually around the UK so we thought it would be fun to do a 'virtual tour' between our homes, in return for donations from our lovely friends and contacts to help feed families at Christmas. We’ve calculated this as an impressive 890 kilometres! We're roping partners, kids and pets in to get their little legs moving while their normal sports are off thanks to Lockdown 2 (UK).

Each of our families will walk, run, cycle or limp the journey before Christmas. And if we get there before Christmas, we’ll turn around and see how far back we can travel! It’s just for fun and a little trial for a bigger challenge we’d like to make next year.

We're using My Virtual Mission to track progress and you can watch it here. We're a competitive bunch so expect to see those kms clock up as we race around the UK!

PLEASE feel free to back our journey with a donation to a great cause, The Trussell Trust, which runs all the UK’s food banks - we plan to finish in time to send the money in time for the two-week school Christmas holidays.

PRN is pledging to match every donation pound for pound. We appreciate any donation. Every pound helps a hungry child - what on earth matters more? You can donate here. If you're able to support us, please also share with your own networks too.

THANK YOU and sending love and best wishes to all,

Nicky, George, James, Russ, Ei, Hats & Katy x

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It's been a busy autumn so far with another exciting win: handling PR and analyst relations programmes for software firm Onna.

Onna is leading a new category of software called Knowledge Integration Platform (KIP) helping firms integrate and centralise workplace applications and joins a stable of tech pioneers that favour The PR Network's innovative and scaleable model.

Onna is fast becoming one to watch having just raised $27m in Series B funding led by Atomico, and $43m to date from investors as well as from integration partners, Slack and Dropbox. Becoming increasingly important in an age of virtual intergration, Onna can be integrated with any cloud or on-premise application, including Slack, Dropbox, GSuite, Office 365 and Salesforce, and its clients include Facebook, Electronic Arts, Fitbit, Carvana, Lyft, and Newscorp as well as Slack and Dropbox.

The PR Network has been brought in to help Onna drive awareness and understanding of the KIP category with stakeholders including investors, customers and partners. We've been chosen by global head of PR and communications, Nick Morris, to help him quickly scale Onna’s comms function. Nick has worked with PRN in three previous roles. He values our agile model, which gives him access to senior people without making expensive hires or having to manage multiple agencies in different countries.

Nick commented, “As I build the comms function for Onna, I know I need support from people I know, like and trust. By working with one partner, I’m now able to tackle multiple challenges and kick start several key projects at once. This approach is often more efficient than having to hire different agencies for each market or communications discipline.”

Four senior associates who have worked with PRN for many years make up the team for Onna and will work collaboratively across borders to introduce Onna’s leaders and create a buzz around its new product launches and partnerships in the UK and the US.

Our head of client services Eileen Boydell who is leading the account says, “Onna plans to be the market leader in its category, to which a strong profile and clear communications will be key. We are really excited to welcome Onna to the PRN tech client portfolio which includes Dropbox, Western Digital, Snapchat, Soundcloud and Nextthink.

#pr #internationapr #ar #clientservices #integration #software #clientwins

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  • George Blizzard

In the words of Coldplay's The Scientist - "Nobody said it would be easy" - never has a truer line been uttered about 2020. With that anthem whirring away in my mind (and now the ear worm in yours - sorry) we kicked off our second session of our PRN Client Collective with the esteemed scientist Professor Georgina Ellison Hughes and our collective of senior leaders in the PR and communications world from UK, France and Italy.

Georgina is a leading expert in how stem cells and cardiac muscles regenerate helping to solve heart conditions in adults. If like me you don’t totally understand it - it’s worth watching her TEDx talk "What becomes of the broken hearted" on her discovery that the heart is a self-renewing organ and can grow new heart cells, aiding longer, healthier lives. It's been viewed over 76,000 times on YouTube and getting lots of attention beyond the scientific world. Geena has worked all over the world including a stint at New York Medical College and Mount Sinai School of Medicine in NYC - USA and has gained worldwide recognition for her work.

Now if that doesn’t make you feel inadequate, Geena has been working round the clock on COVID19 research trying to help the teams identify data patterns which will aid treatment and in the longer term, prevention. She’s also been directly involved in studying treatments for COVID19 and was involved in the first clinical study, which showed mesenchymal stem cells (MSCs), owing to their powerful immuno-modulatory ability, potentially avoid, prevent or attenuate the cytokine storm induced by COVID19. Take a look at this video to understand more.

Geena sat down with us (virtually) to take us through her research, what she's seeing on the frontline and what lessons we are learning from #COVID19. We were lucky to once again have Chapple Cartoons visually capture our discussion:

We covered so much, perhaps too much to capture here - but what was perhaps most interesting were Geena's insights on leadership. You won't be surprised to know that she flagged Angela Merkel's methodical and scientific approach as world-leading. We also discussed the #futureofwork. The need for us all to take our own responsibility for our health and any risk were fascinating when evaluating our return to the physical office.

One thing that really struck me was her view, as a scientist, on how the media have covered the crisis - something fascinating for us as comms professionals. Geena's view is that the message has been diluted or sometimes wrongly reported which has had huge impact on our day to day lives. She gave us her top tips for reviewing media coverage of #COVID19 and where to seek out the most reliable information.

Top tips from Geena:

  • Sign up to the UK Research and Innovation newsletter or follow them on Facebook

  • Check out posts from the scientific community on Medium

  • Follow scientists on Twitter like:

  1. Prof. David Paton (@cricketwyvern) the Professor of Industrial Economics at Nottingham University Business School who gives good updates and posts on death rates and R values and transmission rates etc.

  2. Prof. Karol Sikora (@ProfKarolSikora), ex director of WHO cancer programme

  3. Prof. Carl Heneghan (@carlheneghan), Professor of evidence-based medicine at Oxford

  • Always scrutinise the media and don't believe the headline - always check there is a scientific source being quoted, check there is a link to a report or an author of a published scientific report

Thank you to Geena and to all our PR and Comms Collective who joined us to make the discussion so engaging.

#pr #science #data #COVID19 #clientservices

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