The PRN Consumer team is excited today to reveal what we’ve been working on to promote our client Purplebricks’ sponsorship of Team GB at the Tokyo Olympics this summer.
Working alongside Sportsbeat and the in-house team at Purplebricks, this week we’ve unveiled a creative sponsorship initiative working with three British athletes who are also talented artists to support Team GB at the Olympics! The athletes are professional boxer Joe Joyce, former rugby player Henry Fraser, and former professional triathlete Vanessa Raw, who will create stunning works of art to support Team GB which will be displayed at homes across the UK to spur the British team on to glory.
The campaign launched yesterday, and we’ve had a full page of coverage in the Guardian as well as online, focusing on Joe’s story, and Sky News has also already run a piece.
In a campaign called ‘Home Support’, the artworks are being created to bring the whole nation behind Team GB, and to help spur them on to glory at the Summer Olympic Games in Tokyo this year. The finished artwork will adorn Purplebricks’ For Sale and For Let boards up and down the country from the spring, providing a visual reminder to British fans to support Team GB from home while they are away competing in Tokyo. Team GB fans will also be able to enter a draw to receive one of 2,020 limited edition prints produced by the three artists.
To help bring home support alive on the streets of Britain, the finished artwork will adorn Purplebricks boards up and down the country from the spring, providing a visual reminder to British fans to support Team GB from home while they are competing in Japan. Fans will also be able to enter a draw to receive one of 2,020 limited edition prints.
Zoe Melarkey, director of communications at Purplebricks says, “We were looking for an initiative that would allow us to use our own brand in a really positive way to champion our athletes from home. We all remember the special sense of excitement that swept the nation during London 2012, and how important home support was during that Olympics. With Team GB athletes being a long way from home in Tokyo, we wanted to ensure we could keep the home support burning brighter than ever which is why we have commissioned real athletes to create “Home support” inspired artworks to appear on our boards up and down the country and to give away limited editions to members of the public.”
Rio 2016 silver medallist Joe Joyce, who has held the British, Commonwealth, European, WBC Silver, and WBO International heavyweight titles since November 2020, and has a fine art degree, says, “It's a great honour to be chosen to produce work in the build-up to the Tokyo 2020 Olympics. It's a pleasure to hone my skills again and come up with something that is going to encourage the athletes and show some support from home. Hopefully I can help inspire the athletes to win gold.”
Artist and former professional triathlete, Vanessa Raw says this of her involvement in the campaign, “Art was always my main love, but I was involved in triathlon for 11 years and it taught me how important it was to have the support of people around you for motivation and for performance.” She continues “I always knew I wanted to be an artist, it just took a while to put the sport aside and get on with the art. This is a great opportunity to rally up more support for Team GB athletes in Tokyo later this year. It's important we get behind Team GB from home and show that support. I'm very proud to be chosen to help Purplebricks with this campaign. I feel quite honoured to be involved in the Olympic process in a different way.”
Mouth artist and former rugby player Henry Fraser, who taught himself to paint using his mouth after being paralysed from the neck down, comments, “As someone from a very sporty household, the Olympics were a big part of that. To be part of that in some way now is very exciting, especially because creating this artwork was going to challenge me. I think Team GB will definitely have a lot of support from home. It’s one of the things that we do so well in this country. Hopefully, once the athletes are out there, people will be sharing positive messages, supporting them and getting behind Team GB. It will be something we can do together – and we haven’t been able to do much together in the past ten months.”
For more information on the artists and the campaign go to https://www.purplebricks.co.uk/blog/post/purplebricks-launches-home-support
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