There's no escaping ChatGPT and the power of AI tools to revolutionise the way we work. To better understand the implications of AI on the global communications industry, we hosted a client event with our resident digital comms expert Andrew Bruce Smith in conversation with PRovoke's EMEA editor, Maja Pawinska Sims.
It was a fascinating evening that could have continued into the small hours of the night. This brilliant visual record from our resident artist Caroline Chapple provides a detailed summary.
Issues we discussed with our comms leader community included:
💡 How fast AI is evolving and why it shouldn't be feared (overnight we've seen the launch of GPT-4 which will shortly be able to understand images as well as text, and turn text into video...)
💡 Some of the ways in which AI will benefit PR professionals
💡 The ethical and legal considerations of using AI, and potential governance
💡 What AI might mean for the shape and structure of the industry, and how those in the earlier stages of their PR careers will learn and develop in future, if a lot of the basic administrative tasks will soon be automated
💡 The impact on the client/agency relationship. Agencies will need to evaluate charging models to reflect task automation. This is a positive as client budgets can stretch further and we can offer greater value by focusing more time on impactful activities, but will require openness and transparency
💡 Why prompt engineering is a skill all comms professionals should be aware of
We'd love to hear of any developments you're seeing in this space, whether you're in-house or consulting to clients - and the implications you predict for our industry. Get involved in the conversation with us on LinkedIn.