• Nicky Regazzoni

Last week we were shortlisted for the PRMoment Independent Agency of the Year 2022 award.

The bad news: we didn't win. That glory went to the mighty agency which is Manifest. There were 8 agencies on the shortlist! Shows what we were up against. We were thrilled to make the cut.

The good news: we got the whole PRN team together for the first time since before Covid!

Every single social occasion we've planned since 2020 has been thwarted by one of our team or one of our 16 kids having the lurgy.

Despite Covid, 2021 was another big year for our agency; we retained all our 5 top accounts & won a major pan-European piece of business with a plant-based burger brand in Q4. So, while it would have been great to win, we were content to toast to our own achievements.

2022 has started strong. We've got plans to grow our permanent team and increase our footprint in Europe. Watch this space!

#pr #comms #awards

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I’ve always been a stickler for client services, but I suppose that’s why I love doing the role that I do. But over the years and the various client relationships I’ve encountered along the way, I’ve always found that some have flourished into beautiful long-term friendships whilst others have perhaps floundered by the wayside. But why is that?

Having thought on it further, I’ve boiled the success of the agency client relationship (and it is just that - a relationship, not a transaction) down to five key principles that have set us up for the best success. Having shared these with my LinkedIn network of colleagues, clients and peers they have also helped to hone these further (thank you, you know who you are).

  1. Open communications: It’s all about the relationship (much like a marriage, no less) with open and transparent communication whether it be ideas, challenges, commercials or something else. Listening and responding thoughtfully will gradually build up trust as well as mutual respect. As one colleague said, if you can get this part right, the rest will more easily follow. Being empathetic of your client means you should strive to see the world through their eyes and be willing to learn. Equally though, you should encourage them to understand your world if you are approaching this as a true partnership and ensure you are aligned on both sides to common goals, roles and responsibilities. More often than not, you can jump into a relationship without agreeing the terms of engagement which can lead to painful conversations further down the line if you’ve not agreed the boundaries up front.

  2. Provide value: Driving value-driven conversations where you constantly bring something new to the table whether it be a new idea, latest industry musings, different ways of working or providing an introduction. Demonstrating that you’ve been thinking about your client and that you truly understand their challenges goes a long way to being aligned. Investing in getting to know your client's business is an absolute must.

  3. Be accountable: Take responsibility for being accountable - if you say you’re going to deliver, deliver. If for whatever reason you can’t, manage it upfront. Complacency has no place in the relationship and if you rest on your laurels, you may be subconsciously nearing the end. Never take your relationship for granted and invest in delivering great work with your clients even if that means writing the brief yourself so you’re aligned and accountable.

  4. Quality of service: Linked to number three, but quality is a must - from solid campaign ideas to spelling checks and everything in between, make sure you consistently deliver top notch work. Straight-talking honesty goes hand in hand with letting the quality of the work take centre stage. There is no room for egos, so have a degree of humility in how you deliver your programmes so the best work shines through.

  5. Have fun: Sounds cliche, but we work quite a few hours in the day with our clients and if you can’t have a laugh along the way, then the relationship might not be for you. Yes, we’ve all got a role to play in the professional world, but it’s also good to celebrate success together, kick back and enjoy some social time together. We’re all humans after all.







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PRN's co-founders George & Nicky are thrilled to feature in the PRWeek "Power Book" for the second year in a row. It's the "Who's Who" of the UK PR industry, and rather a big deal.

The Power Book, now in its 17th year, is 'the definitive guide to the brightest and most influential PR professionals in Britain'. There are over 400 people on the list, which includes agency leaders through to govt comms officials and in-house communication heads. The book launched on 15th March at an event in central London. It was great to celebrate.

The book includes a profile of each practitioner on the 2022 list, and a Q&A on their views on the main issues facing our industry today. We were also asked who has handled their PR most adeptly (Richard Walker, MD of Iceland Foods - Nicky; Catherine, Duchess of Cambridge - George) and who has committed a comms faux pas (Novak Djokovic - Nicky, Boris Johnson - George).

You can read the full Q&As here - but you need to be a PRWeek subscriber!

George Blizzard:

Nicky Regazzoni:



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