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  • Writer's pictureEileen Boydell

🇪🇸I’ve always loved working with my international colleagues and more recently have been doing even more work in Southern Europe, particularly in Spain, whether it be ongoing work with our clients (large and small) or for one-off projects for brands launching there. So I thought it would be useful to share some musings which may help anyone looking to do more in the market.

A big thank you has to go to PRN associate Kiko Sánchez Blanco for helping (as always) with all the local insights.

  • Madrid and Barcelona continue to be the main “media hubs” but regional media also play a big part. Despite trust in the news actually increasing in other European markets, the converse is evident in Spain where it’s at its lowest level since 2015. It is only regional/local newspapers that buck this trend so worth bearing in mind to reach a broader audience.

  • As is common in many European markets, print media in particular is on the decline and media organisations overall have suffered considerably during the pandemic with more outlets seeking commercial spend despite more readership in the early day of the pandemic.

  • Freemium to premium continues to be a popular strategy with many outlets offering subscription services to increase revenues. The Reuters Institute claims that El País reached 100,000 digital subscribers in just ten months after introducing its paywall - all amidst the pandemic.

  • For those of you that have experienced the well-known telecoms event that is Mobile World Congress, you might remember its early days in Cannes until it moved to the Fira in Barcelona in 2006 when it simply exploded in size. So much so that it has recently been confirmed that MWC will continue to be held in the city until 2030.

The PR Network continues to offer scalable PR services overseas and we typically do work in more than 40+ different markets every year. If you’re interested in learning more about executing communications campaigns in Spain, whether it be launches, ongoing support or projects, let me know, especially as I’m a Hispanophile! Possibly even over some tapas.

🇪🇸 #pr #communications #work #alwayslearning #media #internationalpr

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  • Writer's pictureGeorge Blizzard

We're reviewing the incredible work delivered by our network over the past year.

First up: Toyota GB Plc.

We created a fun platform for our retained client Toyota to promote its vision of a hydrogen-based society by launching the UK’s first hydrogen-fuelled remote-controlled (RC) car: a fully working miniature prototype based on the Toyota Mirai.

The “Mini Mirai” was revealed during a unique test drive in an appropriately miniature-scale setting at the Model Village in Bourton-on-the-Water.

Assets included a 58 second hero film and photography stills of the normal and miniature cars driving around the real and model villages, creating unique content which reached nearly 20 million people across earned and owned media.

Thanks to our amazing team handling lifestyle #pr, for the Toyota and Lexus brands for making it all run smoothly. Big shout out to Annabel Hillary and Sharmee Mavadia, two of our associates who have worked with us for a number of years and have have done an excellent job on this client for the last 7 years.

Congratulations on a great campaign!

#pr #lifestylepr #consumerpr

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  • Writer's pictureKaty Campbell

As the school holidays juggernaut towards me, I know I’m not alone in having mini panic attacks of how to survive the school holiday work juggle.

Every year, I tell myself I will be better organised with holiday school, childcare and playdates, but every year I am caught on the hop. I have improved somewhat and have a few coping strategies to maintain equilibrium at home and work but I’m sure there’s more to know and try until I find something that works for us.

The first year I was like a rabbit caught in the headlights. I stupidly booked a number of blocks of time across the school holidays, thinking that was a good way to eke my time out to spend time with my children. However, I realised very quickly that I was spending more time handing over and picking back up than doing much quality work. The next year I booked a few different weeks for my children to go to their grandma. However, she lives over two hours away, and I spent weekends driving up and down the A1 dropping off and picking up (can you see a pattern!). As for the summer holidays in the pandemic - let’s not even go there.

So this year, I’ve booked off my holidays in one single block, and while the children are going to their grandma’s twice, it’s at either end of the holidays. I just need to find and throw a few holiday clubs in (rather late I know), invite a few friends around and then I’m hoping I’ve done enough. Realistically though, I know there will be some hairy points along the way.

I’ve also asked the experts aka the PRN team for their wisdom on surviving the school holiday work juggle. Some of them have been doing it for sixteen years.Their tips include:-

  1. Start a spreadsheet! The May half term is best as the camps release their dates for the holidays which means you can get the pick of the camps that your child actually wants to attend.

  2. If you are leaning on the kindness of family, get in early and book them in to make sure you have that support locked in.

  3. Team up with fellow working parents and agree some reciprocal dates that fit with your respective patterns (if part time).

  4. Take advantage of flexi-working hours (if you have them) Make sure to tell your colleagues & clients when your days & hours may differ, so they know when you’ll be about each day.

  5. And if all else fails just make sure you have plenty of wine/gin.

I’m also lucky enough that PRN operates a family-first policy which is a life saver for working parents. This means that there is flex during the school holidays to take into account the different childcare solutions across the team. If need be, we can start early and finish early or vice versa. Or if we need to take a bit of time out of the day to drop children off at holiday clubs, it’s not an issue. Not having the stress of having to be present all the time, definitely helps and takes the pressure off.

One day, probably when the children don’t need looking after any more, I will crack it completely, but until then I will dream of a perfectly planned school holiday. And if anyone has any wisdom to share, then I’m all ears.

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