Building the Purplebricks brand
We're delighted to announce that we've won the UK PR brief to handle PR for disruptive estate agency Purplebricks. PRN is handling all consumer PR campaign work for the company, to cover brand PR, media relations and sponsorship support. Purplebricks is working with Buchanan for its investor relations and corporate PR activity.
The brief is to help Purplebricks build consideration and engagement with consumers in the competitive UK property market. We've already completed our first project, positioning Purplebricks as a consumer champion, with a campaign that saw ex-Big Brother winner and DIY property expert Craig Philips help people get their homes ‘summer sale ready’.
Future campaign plans include providing PR support around Purplebricks’ sponsorship of Team GB at the 2021 Olympic Games, and creative brand campaigns to convey the brand’s personality and showcase Purplebricks’ expert local agents.
Zoe Melarkey, communications director at Purplebricks said, “As agile firms, challenging a market which has done business the same way for decades, there are many parallels between Purplebricks and The PR Network. The agency’s model allows it to be agile, fleet of foot, digitally-enabled and great value for money - exactly the same attributes as Purplebricks.”
Katy Campbell, PRN client services manager who is leading the account said, “This is a perfect example of how our model can help a consumer brand access expert support across creative, PR, events, sponsorship and press office without engaging multiple teams or agencies. We’ve built a team of experts from within our network who we bring in as needed to deliver campaigns - from senior strategists to sports specialists to national and lifestyle media big hitters. We’re especially excited about using the Team GB sponsorship to engage consumers.”