We're reviewing the incredible work delivered by our network over the past year.
First up: Toyota GB Plc.
We created a fun platform for our retained client Toyota to promote its vision of a hydrogen-based society by launching the UK’s first hydrogen-fuelled remote-controlled (RC) car: a fully working miniature prototype based on the Toyota Mirai.
The “Mini Mirai” was revealed during a unique test drive in an appropriately miniature-scale setting at the Model Village in Bourton-on-the-Water.
Assets included a 58 second hero film and photography stills of the normal and miniature cars driving around the real and model villages, creating unique content which reached nearly 20 million people across earned and owned media.
Thanks to our amazing team handling lifestyle #pr, for the Toyota and Lexus brands for making it all run smoothly. Big shout out to Annabel Hillary and Sharmee Mavadia, two of our associates who have worked with us for a number of years and have have done an excellent job on this client for the last 7 years.
Congratulations on a great campaign!