Launching 5G Like A Boss

Updated: Jul 10, 2019

This week our client Vodafone switched on its 5G network in the UK, starting with seven cities, and extending to almost 20 by the end of 2019. And what a launch it was...

It's not every day that you go to a garden in the sky to see (among other things) a rugby tackle between two players 100 miles apart; Lewis Hamilton racing in front of an audience (on a 5G smartphone), and a series of quite groundbreaking demonstrations of how 5G can and will make a difference to our lives.

We played our part by taking the news to all of Vodafone's launch cities, securing coverage across key titles in all of our regions through our team of associates on the ground - expertly managed by our PRN hub team (if we do say so ourselves).

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