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  • Nicky Regazzoni

What in-house comms leaders are going through during #Covid-19

In June our co-founders George and Nicky hosted a virtual soirée bringing together 12 senior leaders in PR and communications to discuss the impact of #Covid-19 on the industry. The discussion kicked off with a talk from leading journalist Maja Pawinska Sims, EMEA editor for PRovoke (formerly the Holmes Report), followed by a 'round table' Q&A.

Graphic recorder/artist and visual storyteller Caroline Chapple of Chapple Cartoons has brought the discussion to life with this vivid illustration of themes and talking points:

Our guests hold high level comms positions, working across a range of sectors including tech, property, consumer lifestyle, retail, pharmaceutical and food. They are collectively responsible for external and internal comms, brand reputation and exec comms. It was a brilliant discussion covering the topics which are top of mind as comms pros navigate the current landscape and determine how to chart the best action for their brands and executives. Shared concerns / thoughts include:

  • Getting the timing and tone right for promotional PR activity

  • Coaching CEOs and the board to 'be more 'human'

  • Delivering effective, empathetic internal comms (with no more resource)

  • Communicating appropriately and sensitively around #BlackLivesMatter

  • Managing remote teams and the future of work / office culture

After a rousing discussion we rewarded our hot and thirsty guests with a mini gin tasting event of 4 special gins hosted by Cameron McCann from Stirling Distillery. We learned about the history of the Distillery, and learned to pair gin with fresh basil to tease out the flavour. Even gin-haters were converts.


Contact us to find out more about how we support our senior in-house clients with a broad range of services, delivered flexibly - and always on budget.


Visit www.stirlinggin.co.uk to arrange a virtual tasting event.


@ProvokeMedia / @SparklyPinchy / @StirlingGin

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