Celebrating a Decade of Storytelling: A Fond Farewell to Sharmee Mavadia

Every good story has a few unforgettable chapters. For us, the past ten years working with Sharmee Mavadia on Toyota and Lexus have been just that.

Sharmee has been at the heart of our journey, helping to drive the lifestyle media strategy and execution for Toyota and Lexus. Whether it was the bold debut of the hydrogen-powered Toyota Mirai or orchestrating press trips from the streets of Milan to the heart of Japan, her creativity shone through.

Some key moments stand out: watching the Human Support Robot campaign rack up over 90 media hits, and the viral Mini Mirai launch that reached more than 20 million people. We’ve hosted media at Milan Design Week, explored Switzerland and France, brought Paralympic stories to life from Paris, and partnered with inspiring ambassadors like Katie Boulter, Steve Backshall, and Billy Monger. And honestly, that’s just scratching the surface.

Sharmee’s energy and commitment have helped put Toyota and Lexus on the map as forward-thinking leaders in sustainability and design. While our PR work with both brands is evolving, our partnership with Toyota and Lexus is as strong as ever and we’re excited for what comes next.

Sharmee, thank you for everything. Here's to new adventures, on and off the road.