How do leaders build trust when technology, work and consumer behaviour are changing at speed? What does AI really mean for knowledge workers, and how can brands remain human when more of their customer experience is mediated by machines? 

How do you maintain trust when the media landscape is changing around you? What can leaders learn from artists, journalists and people whose perspectives are too often overlooked? And how can authenticity, curiosity and professionalism help someone build a reputation that survives setbacks, reinvention and public scrutiny?

Digital identity is becoming one of the defining trust issues of modern life. Who should own our personal data? How can children be protected online without creating new privacy risks? And what does it really take for a technology brand to earn public trust when it handles some of the most sensitive information we possess?

For decades, public relations has been built around influence, credibility and third-party validation. The rise of generative AI has changed the environments in which these now operate. AI search is increasingly becoming a reputation layer that sits between organisations and audiences, and this is why we have evolved our approach around what we call AI Reputation Intelligence.

Artificial intelligence is reshaping public relations faster than many practitioners expected. But what happens when the industry built on human relationships, creativity and instinct suddenly has to navigate governance, data literacy and machine collaboration? How can communications professionals embrace AI without losing the critical thinking and emotional intelligence that define great PR? And as generative engine optimisation transforms visibility online, are agencies and brands prepared for what comes next?

Our managing director Eileen Boydell spoke with Guy O’Brien to understand how B2B brands can make the most of influencer marketing and the opportunities it can offer to more effectively influence the sales cycle.

Our co-founder Nicky Regazzoni sat down with Jon to get his view from the top of a global communications function and discuss what skills in-house comms leaders need right now.

The PRCA’s new definition of public relations signals a definitive shift for the industry, moving away from merely reporting activity and toward demonstrating measurable commercial impact as a strategic management discipline.

Naga Munchetty is a hugely respected household name in the UK, anchoring BBC Breakfast as well as presenting BBC Five Live. In this episode, Naga joins George and Nicky for an unflinching conversation about journalism, communication and the women’s health crisis.

In the last year there has been a growing backlash against DEI. As a result of political narratives and media framing, and as the language around DEI shifts, there is a risk that leaders are distracted from the real business value of inclusion.

The world of work is changing rapidly, and leaders have to understand not only how it’s changing but how to adapt to accommodate this transformation. In this episode of Just Curious..., hosts Nicky Regazzoni and George Blizzard are joined by Isabel Berwick, one of the UK’s leading voices on work, leadership and the future of the workplace.

Angeline Murimirwa grew up as a subsistence farmer’s daughter in rural Zimbabwe to become a TIME 100 honouree and Africa Education Medal winner. She is now Chief Executive Officer of CAMFED, a pan-African movement supporting girls to go to school and become influential leaders and changemakers, and one of the world’s leading voices on girls’ education and social justice.

In this episode of ‘Just Curious...’ from The PR Network, communications advisor and researcher Stephen Waddington and Matt Stewart, Vice President of Communications at Sysco Corporation help us unpack the findings of ‘People, Pressure and Purpose’, a new report exploring the realities of international public relations.