AI, Reputation and the Human Future of Business with Tom Cheesewright

How do leaders build trust when technology, work and consumer behaviour are changing at speed? What does AI really mean for knowledge workers, and how can brands remain human when more of their customer experience is mediated by machines? 

In a world of high-frequency change, the challenge is not simply to predict the future, but to understand what is changing, what is not, and where communications leaders should place their energy.

In this episode of Just Curious…, hosts Nicky Regazzoni and George Blizzard speak to applied futurist and author Tom Cheesewright about the practical future of work, reputation, AI and human connection. Tom explains why organisations should focus less on fixed predictions and more on agility, adaptability and the intersections between big external trends and internal business pressures.

The discussion also addresses hybrid work, productivity, de-urbanisation, the changing meaning of status and the growth of the experience economy. Throughout, Tom makes a clear case for optimism, arguing that while the next 20 years will be challenging, businesses should not lose sight of human ingenuity, progress and possibility.