PR, AI and Purpose-Driven Leadership with Effie Kanyua

In this episode of our “Just Curious…” podcast, our co-founders Nicky and George are joined by Effie Kanyua, a leading figure in UK PR and media, and the first black female comms leader at a major publishing house.

Effie reflects on her 25-year career, from her early days as a fledgling reporter at the BBC to senior roles in top agencies and in-house at Bauer and Hearst UK. She shares insights on navigating cross-market campaigns, the evolution of the media industry and the future of PR, and the increasing role of AI in communications.

Effie discusses founding her ‘corpsumer’ PR agency, We Are Warriors, and launching Lila Assistant, an AI platform built with ethics, privacy and inclusion at its core. She explores the potential and pitfalls of AI in media and comms, particularly the need for greater diversity in its development and use. The conversation also delves into the responsibility of the luxury sector in driving sustainable change, and the ongoing challenges in improving diversity and inclusion within the PR industry.

As the UK Chair of the G100 Media, Arts and Communication wing, a global think tank driving gender parity, Effie outlines her vision for impactful change through collective leadership. Nicky and George are country members of the G100 which aligns with their own mission to improve life for women worldwide. 

We also discuss the importance of allyship, accountability in DEI efforts, and the power of female collaboration on a global scale.

Effie’s story is one of purpose, resilience, and innovation; from creating platforms for underrepresented voices to championing ethical tech. Whether you’re in PR, media, tech or interested in advocating for women, this episode is full of inspiration and practical insight for changemakers across sectors.

@effiek99

@lilaassistant

@wearewarriorspr 

G100 Mission Million - https://www.g100.in/