How PR Leaders Can Shape AI Strategy with Katie King

AI has evolved from a futuristic concept into an essential business tool, and its implementation is now as much about reputation and ethics as it is about technology. In this episode of Just Curious..., hosts Nicky Regazzoni and George Blizzard talk to one of the UK’s leading voices in artificial intelligence, Katie King, about the role of communicators in AI adoption.

Author and international consultant Katie advises global organisations on business transformation and ethical AI adoption. She talks about the importance of reframing ‘artificial’ intelligence as augmented intelligence, highlighting how language shapes perception and can help build trust among employees and customers alike.

She also explains how AI’s “golden hour” has been driven by access to big data and affordable computing power, and urges leaders to see AI as a board-level imperative that touches every department. And she shares practical steps for businesses; creating cross-functional AI task forces, developing playbooks, and implementing readiness audits and literacy training.

This episode is a must-listen for communications leaders who want to integrate AI responsibly, strategically, and with humanity at its core.