Strengthening Analyst Relations During Periods of Rapid Growth
How we helped Armis maintain analyst momentum, meet critical deadlines and support its position during intense organisational expansion.
Client challenge
Armis was scaling fast - expanding its business and technology offering. As the pace intensified, the internal Analyst Relations (AR) function became increasingly stretched.
The volume of work required to sustain effective analyst engagement grew quickly:
Responding to RFIs for key analyst reports
Preparing briefings and event materials
Maintaining internal intranet content
Managing databases and portals
As the company scaled, the volume and complexity of analyst engagement increased significantly, creating additional pressure on the internal AR function. Without additional operational support, there was a real risk that high-impact analyst opportunities could be missed or under-prioritised, potentially affecting visibility in key reports and slowing momentum in a highly competitive market.
Brief
The brief was clear: Armis asked The PR Network to provide seamless, ongoing support across its AR operations.
This included taking ownership of core behind-the-scenes activities such as:
Drafting and updating RFI responses
Preparing analyst event materials
Managing portal submissions and internal content updates
Supporting newsletter and intranet content
Working closely with the AR Director, we defined roles, agreed delivery cadence, and ensured every activity aligned with internal timelines and analyst expectations.
Our solution
Our approach was built on responsiveness, accuracy and operational consistency. The AR Director retained strategic ownership, while The PR Network stepped in as a trusted partner, ensuring consistent execution across all analyst touchpoints during periods of heavy demand.
We provided:
Fast-turnaround drafting support for high-stakes RFIs
Reliable operational execution across multiple analyst touchpoints
Consistency of tone and messaging across internal and external content
Flexible resourcing, scaling up during peak cycles and major report seasons
This support ensured the AR function continued to run smoothly despite the pressure of rapid corporate expansion.
Delivery
The PR Network delivered hands-on support across:
Reviewing and updating prior RFI responses to streamline submissions
Completing initial draft responses for over 10 vendor comparison RFIs
Uploading data directly into analyst portals under tight deadlines
Maintaining the AR database and updating internal intranet pages
Creating content for regular analyst newsletters and event briefings
Our structured delivery approach ensured accuracy, consistency and dependable turnaround during critical periods.
Real outcomes, real impact
By providing structured, dependable AR execution during a high-growth period, The PR Network freed up the internal team to focus on strategic analyst engagement, while maintaining momentum across key reporting cycles.
Results in detail
Standout results included:
Leadership recognition in the Gartner Magic Quadrant - with The PR Network drafting initial RFI content and managing the portal submission process under tight deadlines
Strong placements in the GigaOm Radar, Omdia and QKS reports
Over 10 RFIs completed with The PR Network leading initial drafts
Continuous database and intranet content upkeep
Consistent, high-quality delivery during periods of intense pressure
“I just wanted to say a big thank you for the huge amount of effort you have put into our AR program and the amazing results you have helped us achieve. It has been a huge lift and we could not have done it without the support you have given Armis.”