Powering strategic comms and operational confidence across EMEA
We help a global B2B software company deliver consistent, high-impact communications across 12+ EMEA markets. We provide the structure and strategic support needed to stay in control in a complex and fast-moving region.
Client challenge
Our client is an innovative B2B software enterprise with a global footprint. Within EMEA, their communications team operates across 12+ countries in a complex, fast-moving region, defined by diverse languages, cultures, and shifting priorities. Delivering consistent, high-impact communications across this dynamic landscape is a critical growth driver and strategic imperative.
Like many lean, ambitious teams, they faced a classic multi-market challenge - maintaining consistency, quality, and control across geographies without slowing down. The stakes were high, with risks of strategic fragmentation, inconsistent messaging, and missed opportunities threatening to undermine growth.
Our partnership began in 2018 to coordinate a growing roster of local PR agencies. As their remit expanded, so did the complexity of delivery, which stretched from managing regional budgets to launching large-scale campaigns and executing on flagship events. This increased the need for improved structure, insight and reliable operational support.
The client’s challenge is common across global comms: a small, capable team, under mounting pressure and rising expectations, juggling a growing to-do list with limited time for detail management. They needed a partner who could go beyond delivery. Someone to bring order to the complexity, act as a strategic sounding board, and keep multi-market communications running smoothly year after year.
Brief
The client chose us to be the partner who could scale with them, providing reliable operational infrastructure, multi-market support, and strategic project delivery across the EMEA region. From budget management to campaign execution, our brief was simple but ambitious: bring structure and organisation to help the team work more effectively and focus on what matters most by handling everything else, seamlessly.
Our solution
Over a seven-year partnership, and counting, our role has evolved into a three-pillar support model that directly addresses the core challenges of a busy, multi-market comms environment:
1. Pan-EMEA campaign support
We help drive global and local campaign delivery, supporting on every aspect of roll-out from planning and toolkit development to agency coordination and reporting across the region. We help deliver large-scale activations flawlessly across the region.
2. Finance & administration hub
We manage all supplier onboarding, contracts, budgets, invoicing, and payments for the client’s EMEA communications ecosystem. This takes the complexity off their plate with full transparency and proactive financial management.
3. Flexible project delivery
Our ‘plug and play’ senior talent model helps fill critical gaps. From managing high-profile initiatives to providing additional expertise embedded within the client team, we flex to meet evolving needs.
Delivery
Our delivery experience combines clear structure with a human touch, grounded in a deep understanding of what the team needs to succeed. From day one, we listened, observed and pinpointed where we could add the most value. We identified both the gaps and the opportunities to streamline and strengthen comms across the region.
We established a centralised calendar to align agencies and stakeholders, supported by proactive weekly updates that keep everyone informed and ready to act. Regular check-ins with the internal team ensure we stay ahead of shifting priorities and provide ongoing strategic input.
Being embedded in the client’s engine room means we can anticipate needs, adapt quickly and deliver where it counts. This people-first, proactive approach gives the team the confidence and capacity to focus on what matters most: strategy and impact.
Over time, our role has deepened as we have become an integrated operational backbone that helps keep complex, multi-market delivery running smoothly behind the scenes.
Real outcomes, real impact
Over 7+ years, our partnership has evolved from agency coordination to a trusted extension of the client’s EMEA communications team. By streamlining multi-market operations and managing budgets across 12+ countries, we enable faster, more confident campaign launches that help them respond rapidly to market opportunities and accelerate sales cycles.
Our embedded support frees the internal team to prioritise high-value strategy and growth initiatives, instead of day-to-day operational details. This reduces the risk of fragmented messaging or delayed execution, ensuring consistent brand positioning across diverse markets.
From flagship events to local activations, our strategic collaboration strengthens the organisation's market presence in a highly complex and fast-moving region, helping them stay ahead in a global competitive landscape.
Results in detail
Platinum partner for 7+ years, evolving from agency to strategic and operational ally
Deliver flawless logistics and media support for their key annual event
Rapidly deployed senior PRN talent to support in key markets including France, Poland, South Africa, and Belux
Manage full EMEA comms budget and supplier network across 12+ countries
Streamlined multi-market comms operations, increasing efficiency and allowing their lean team to focus on bringing strategic value to the function
Created structured tools and processes to improve alignment and reduce complexity
Enable consistent, high-impact campaign delivery across a complex, fast-paced region
Our partnership continues to evolve, adapting to the organisation’s changing priorities and supporting their growth as a fully embedded, trusted partner across the region.