Stibo Systems: Turning live event buzz into business impact
How we helped turn post-event conversations into a bank of customer stories powering sales, advocacy and brand value
Image from https://www.stibosystems.com/
Client challenge
Stibo Systems had just wrapped their annual Connect event - an opportunity rich with customer interactions, insights and success stories. But turning that energy - and the relationships built on-site - into lasting marketing value posed a challenge. Short on time and capacity, the team needed a smarter way to follow up with customers, manage interviews, and turn those conversations into usable content. With complex technology at play, they needed a a communications partner who could translate Master Data Management (MDM) solutions into compelling, accessible narratives fast.
Brief
Capture and convert rich, one-to-one customer conversations into compelling case studies suitable for marketing and sales use. These stories needed to reflect the voice of the customer, showcase the impact of Stibo’s MDM solutions, and live beyond the event to support wider commercial and advocacy goals.
Our solution
Having worked with the team before, Stibo Systems brought us in for our trusted copywriting expertise. Acting as an extension of their in-house team, we managed the process end-to-end— from designing a smart interview questionnaire to liaising directly with customers, fact-checking content, coordinating approvals, and delivering high-quality case studies, fast.
With a strong background in complex B2B tech, our senior team translated technical MDM detail into clear, customer-led stories aligned to brand and tone. By taking care of the logistics and heavy-lifting, we freed up Stibo Systems’ comms function so they could stay focused on customer engagement, post-event momentum and delivering strategic value.
Delivery
Our senior consultants partnered closely with the Stibo team to ensure every story was accurate, on-brand and ready for use across channels.. Drawing on our B2B tech experience, we worked quickly and confidently to create clear, human-centred narratives - navigating technical MDM detail, managing customer interactions and approvals, and keeping the entire process smooth, professional and scalable.
Real outcomes, real impact
A reusable bank of customer stories now powers Stibo Systems’ sales enablement, demand generation and advocacy efforts - extending the impact of their event into sustained brand value.
Results in detail
We produced 15 high-quality customer stories - each produced, approved and now working hard across Stibo’s marketing ecosystem. The content extended the impact of Connect well beyond the event, driving brand credibility and customer advocacy.
Our ongoing partnership continues into this year’s planning - where we’re set to deliver even more.
“We have been working with The PR Network team to bring our customer stories to life through excellent copywriting. We have found the experience to be seamless in terms of project management and a speedy turnaround. They provide high quality writing with very few, if any, edits. Thank you - we truly appreciate the great teamwork and love working with you!”