Some campaigns just make you smile - and this April Fools’ stunt for Heathrow Express was one of them.
This spring, we decided to shake things up by introducing the Henry Express, the world’s first “spring-cleaning train,” created in partnership with the iconic Henry vacuum. Our premise was simple: what if Henry himself could tackle the classic “leaves on the line,” grinning all the way at 100mph? It was the perfect blend of silly and smart, with a big dash of British charm.
The response? Incredible. National outlets like the Daily Mail, Daily Mirror, The Sun, and Londonist all picked up the story, alongside a sweep of regional and industry press. The Henry Express earned a spot among the best April Fools’ campaigns of 2025, and the media couldn’t get enough.
But here’s the best bit: behind all the fun, we delivered key messages for Heathrow Express - proof that a playful idea, executed well, can make a meaningful impact.
