PRN Team·9 Apr 2025·1 min read

Celebrating a World-Class Icon at Madame Tussauds London

Kylian Mbappé SBS March

We were proud to play a part in the launch of Kylian Mbappé’s newest figure at Madame Tussauds London - a moment as iconic as the man himself.

Captured mid-celebration in his signature arms-crossed pose and wearing the French national team’s away kit (personally donated by Mbappé after UEFA Euro 2024), the figure is a striking new addition to the attraction’s star-studded line-up.

Kylian Mbappé SBS March

Our talented associates helped drive media tier one media coverage across France and Italy, bringing global attention to this special unveiling.

A world-class moment for a world-class talent! ⚽️

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