April Fool's Day is over and this year we had the pleasure of working with Heathrow Express to deliver a super successful campaign. Collaborating with PizzaExpress, we launched the world's first moving pizzeria - perfect for holidaymakers setting off from London Paddington to Heathrow Airport.
We fed the news agenda throughout the day to gain cut through highlighting Heathrow Express as the fastest way to travel to and from Britain’s hub airport.
Creating playful imagery we leveraged humour throughout the story with the availability of a new Pesce D'Aprile pizza and 'press for dough balls' carriage button.
The result? A drumbeat of coverage throughout the day across leading national, regional and trade titles, as well as a stream of regional radio hits. The social campaign also generated huge levels of engagement with loads of comments begging for the stunt to be true. Maybe one day!
