Our experience
Over the years, The PR Network has supported countless clients in navigating the PR agency selection process. From multinational brands seeking a new partner, to startups expanding internationally, we ensure the process is structured, objective, and delivers the right fit — whether that's via independent comms consultants or larger agencies.
Our approach
- Objectives: We start by helping you clarify your objectives for agency selection — what success looks like, both globally and locally
- Developing the brief: From there, we draft a clear, considered brief that reflects your needs and priorities
- Shortlisting: Using our extensive knowledge of the global agency landscape, we identify and recommend agencies or consultants with the right experience, skillset and cultural fit. We can also attend chemistry meetings, coordinate logistics, and act as a sounding board throughout
- Scorecard: For clients seeking added rigour, we develop scorecards that ensure every agency is assessed fairly, eliminating bias and reinforcing the integrity of the process. As a corporate member of the PRCA, inclusivity and transparency are embedded in how we work
- Pitch attendance: We can attend pitches, in person or virtually, to provide an objective viewpoint, help benchmark performance, and ensure your priorities stay front and centre
Case study
Challenge
A global tech brand needed to appoint a new PR agency in the Middle East and Germany but lacked the internal bandwidth to run a fair, structured pitch process. They were concerned about inconsistencies in quality, budget misalignment, and choosing partners who could truly deliver locally.
Solution
We partnered with the client to clearly define the scope, clarify local versus central needs, and recommended the budget range per market. We wrote the master brief and conducted agency outreach, shortlisting and coordination. We also developed a tailored scorecard to help the client assess each agency on consistent criteria. A consultant from The PR Network attended every presentation and acted as an impartial sounding board throughout the process.
Results
The client appointed a high-performing agency team in each market aligned to their strategic goals. The pitch process was completed within six weeks, with strong internal buy-in. Thanks to The PR Network’s involvement, the client had full confidence in their decision — knowing each appointment was based on capability as well as chemistry.