Our experience
AI search is not simply another marketing channel - it is a machine-readable reputation layer sitting between organisations and their key audiences. LLMs continuously absorb signals from news, expert commentary, and public discourse to recommend leading brands. Reputations are now assembled dynamically from third-party coverage rather than static website pages. Keyword tools provide raw data, but miss the strategic reality: what models actually conclude about your reputation and trustworthiness. This presents a challenge - and an opportunity!
Our approach
We use up-to-date generative AI search data from our trusted technology partner in the context of reputation and authority to address five fundamental comms questions:
- Conversational visibility: Identifying whether your organisation is present across critical, sector-defining user queries.
- Message accuracy: Evaluating whether generative models describe your core proposition, values, and offerings correctly.
- Media provenance: Pinpointing the specific publishers, articles, and third-party validation points cited by AI models.
- Competitor authority: Analysing where industry rivals are building stronger prominence and citation frequency.
- PR strategy roadmap: Targeting high-credibility media and other third party experts, and adapting your programme to actively build lasting algorithmic authority.
Human + Machine
We believe that dashboard-driven technical GEO misses the broader reputational picture, in that tier one earned media coverage and executive thought leadership (particularly on LinkedIn) ground AI model understanding.
Our expert teams who understand your business and your market will assess your brand’s position every quarter and adjust our consultancy so that AI is treated as a stakeholder.