Our experience
We work across global markets to connect your business with the industry analysts who most influence your customers. Our model is designed for outcomes, not output. That means bespoke, senior-led programmes, tailored to your growth strategy. Our industry analyst relations consultants are senior specialists who’ve been part of our account teams for some of the world’s most influential technology brands - including Dropbox, Adobe and Armis. Our flexible model enables us to scale across markets, languages and time zones to meet your needs.
Our approach
Our work covers every aspect of a successful programme, including:
- Analyst engagement: End-to-end support for briefings, inquiries, roundtables, and events
- Message development: Strategic alignment and development of industry analyst messaging with product, sales and PR narratives
- Relationship management: Building enduring connections with key analysts at larger firms like Gartner, Forrester and IDC, as well as smaller, industry targeted advisory firms
- Executive coaching: Preparing spokespeople for meaningful industry analyst interactions
- Perception audits: Gaining intelligence on how you're seen - and how to shift the story
- Subscription management: Advising on how to make the most of your subscription with analyst houses
- Research & reports: Helping you to fulfill company information related to MQs, Waves, MarketScapes or any other analyst reports, via full project management or a fresh set of eyes for review
Case study: Dropbox
- Challenge: As Dropbox evolved into a post-IPO enterprise, its analyst relations grew more complex, requiring senior-level support to manage global interactions and strengthen its market positioning across key sectors. To scale engagement and manage high-stakes evaluations, the internal team needed an expert partner to deliver continuous, round-the-clock support.
- Solution: We serve as a dedicated partner to Dropbox’s US-based team across global time zones, analyst firms, and content streams - managing workloads for briefings, inquiries, high-stakes RFI submissions, Magic Quadrant evaluations and much more.
- Results: 10 years of collaboration as a trusted AR partner, supporting Dropbox through IPO, product evolution and international growth. The programme can involve up to 75+ analyst interactions annually, with consistent year-round activity, and 100+ analysts actively targeted across firms and geographies.
Dropbox continues to rely on The PR Network as a flexible, strategic extension of its internal AR team – with our AR specialists helping the business stay visible, informed and influential in analyst circles.