Our experience
Branded podcasts can get your organisation directly in front of new audiences and convey the essence of your brand in an engaging conversational format. They generally command an 80%+ listener retention rate through entire episodes (depending on episode length), compared to just 12% for video and 20% for blogs. Companies with branded podcasts see 89% higher brand awareness and 57% higher brand consideration than competitors, and 83% of senior executives report listening to a podcast weekly, spending over 54 minutes a day on audio content.
Our approach
We can take care of every element of your podcast, including:
- Theme: Identifying the core theme which connects what you do and what you want to talk about with what your key audiences are listening to
- Series planning: A full plan for each season, including optimal timings, guest recommendations and research and preparation for every episode including 10 Top Questions
- Coaching: Support for your hosts to feel comfortable and sound natural in the interview seat
- Production: Whether your show is audio or video-first, high production values are critical
- Technical set up: We advise on all of the technical side of podcast production, from microphones and software to hosting and optimisation
- Branding: Working with our designers or yours to create a strong brand identity for your show, including a compelling name, show cover, descriptors and music
- Promotion: An asset pack for every episode for your website and social media channels
Case study: “Just Curious…” from The PR Network
- Challenge: We wanted to reach senior leaders in business and communications, and also to test our new branded podcast service before introducing it to clients.
- Solution: There are plenty of PR and comms podcasts out there, so we had to find a niche that dovetailed with our core business. “Just Curious…” was launched in March 2025, focused on uncovering fascinating stories around image, reputation and communications from incredible guests who are famous in their fields. We decided to record using an online podcasting studio to enable us to host guests such as Dwain Chambers, Naga Munchetty, Sally Bundock and Fatima Whitbread, who would not be able to spare half a day to record in a physical studio. Access to these guests has allowed us to drive more listeners, and we have now hosted three seasons of the show.
- Results: 4200+ listeners across 82 countries in 18 months. Every episode has been downloaded over 100 times, placing us in the top 25% of all b2b podcasts; one well over 400 times, which places the show in the top 10%. Significant uplift in traffic to our website and followers on LinkedIn and Instagram, mainly attributed to the success of the podcast as our primary marketing vehicle. It’s also ranking well on Spotify. Recent data: #1 for reputation tips, #6 for reputation repair, and #8 for building reputation online. Anecdotally we’ve had fantastic feedback:
“It’s very professionally produced and the title is right - you are curious but also listen with care.”
Juliet Riddell, Financial Times
“We love the podcast!"
Isabel Berwick, Financial Times