Our experience
At The PR Network, we help brands navigate the nuanced and fast-moving influencer landscape to achieve their communications goals. Whether launching new products or driving awareness around key campaigns, our senior PR and social media consultants develop targeted influencer strategies based on local insight, authenticity, and business impact.
From high-profile talent to micro-influencers, we manage the entire process end to end - from strategy and creative development to contracting, activation, and measurement - ensuring every campaign delivers both reach and relevance.
Our approach
- Strategic: We begin with a clear understanding of your objectives and audience. Our senior consultants shape influencer strategies that align with your brand and business goals - whether that’s driving awareness, engagement or conversions
- Authenticity & relevance: We believe great influencer partnerships are built on genuine alignment. That’s why we carefully vet every creator for tone, values and relevance - ensuring they’ll resonate with your audience and reflect your brand with integrity
- Expert activation: From sourcing and outreach to contracting and briefing, we handle all aspects of influencer campaign delivery. You’ll have senior experts managing each step
- Creative content: We work closely with our influencers to ensure content and messaging is creative and engaging to ensure it performs at its peak
- Measurable: We track performance throughout - monitoring reach, engagement, and sentiment to ensure campaigns are delivering against KPIs. Insights are used to refine activity and inform future strategy
Case study: Beyond Meat
- Challenge: Leading plant-based food brand Beyond Meat briefed us to position its burger range as a delicious, protein-packed choice for BBQs, match-day gatherings and everyday meals and inspire more Brits to eat plant-based during the World Cup summer of 2026.
- Solution: We teamed up with England football legend, TV pundit, Strictly winner and plant-based fan Karen Carney to front an engaging campaign that played out across earned and socials, delivering high quality media coverage and social content which put Beyond Meat firmly on the nation’s summer menu.
- Results: 118 pieces of earned media. 42.6m online coverage views; achieved the objective of generating media visibility and supporting strong UK retail volume growth over the summer.