Media

International Media Relations

Our experience

We deliver top-tier media relations programmes across the world - delivering quality, in-depth coverage in the places that matter. We work with clients to define key messages, develop the right international media strategy, craft compelling narratives and identify the right targets. Our experienced teams are handpicked for their media expertise and market insight, bringing senior counsel and trusted journalist relationships. Our teams deliver stories that put your brand at the heart of the conversation to drive brand authority.

Our approach

We cover every aspect of a successful top-tier media relations programme, including:

  • Story development: Working with you to shape compelling narratives and define what you want to say - and why it matters
  • Media targeting: Identifying the right journalists and publications for your audience, from global business titles to specialist sector media
  • Message alignment: Ensuring your story is consistent across markets while tailored to resonate locally
  • Pitching and placement: Leveraging our senior consultants’ trusted relationships to secure meaningful coverage that positions you at the centre of the story
  • Spokesperson preparation: Coaching spokespeople to interview with clarity, confidence and relevance
  • Coverage tracking: Monitoring media to measure impact, provide insights and adapt strategy in real time
  • Ongoing counsel: Offering strategic advice as your business, priorities and the media landscape evolve

Case study: FPT Software

  • Challenge: In 2024 Vietnamese software giant FPT needed to crack the media in a number of global markets to support international growth but didn’t want to go down the big agency route.
  • Solution: We identified associates with enterprise expertise in each of FPT’s key international markets, setting them up as a collaborative team and appointing a hub lead to act as main point of contact for the client. The shape of the team flexes with the client’s needs, with markets switched on and off as needed. In the UK we’ve also supported FPT’s sponsorship of Chelsea FC with a UK media hospitality programme.
  • Results: Increased positive, high quality media coverage for FPT in each of its key markets, helping build brand awareness and engagement with key audiences. In 2026 we hosted 11 key UK media at Chelsea FC, and our team positively supports FPT’s sales pipeline in all markets on an ongoing basis.
The PR Network team is consistently responsive and proactive, demonstrating a strong understanding of market dynamics and the ability to leverage their extensive network across various markets.
Thuy Truong Thi Huong, Global Marketing & Communications Lead, FPT Software

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Any sector. Any scale.

Whether you're looking for experts to deliver on a PR or communications brief in any market, or want to understand how your brand appears in AI-generated answers, we'd love to hear from you.