Our experience
We've helped companies across many industries enhance their visibility through consistent, engaging content that reflects their personality and purpose. From spotlighting leadership perspectives to showcasing culture and client wins, our senior social media consultants tailor every plan to each organisation's unique goals and tone of voice.
Our approach
- Authentic: We see LinkedIn as a platform for authentic connection, not just corporate broadcasting
- Strategic: Whether focused on raising brand awareness, elevating executive voices, or both, we start by aligning content to your strategic priorities. We work with you to develop a regular cadence of content that blends insights, company milestones and behind-the-scenes stories — all planned carefully, with flexibility to respond to the news agenda
- Curation: Our team supports with everything from ghostwriting posts and drafting articles, to advising on personal profile optimisation and engagement strategies. We help your executives show up with substance and consistency, becoming trusted voices on the issues that matter
- Measurement: To measure impact, we track engagement and reach across content themes and audience growth, refining our plan regularly to ensure it drives business value
Case study: Harbor Solutions
Challenge
Harbor, a data security and infrastructure provider, had a limited presence on LinkedIn and wanted to improve both its brand profile and executive visibility. Despite having strong expertise and a distinctive company culture, this wasn't reflected in its online content or activity.
Solution
We delivered a strategic LinkedIn audit, highlighting opportunities for brand storytelling and executive engagement. We developed a tailored plan focused on original content creation, industry commentary and human-led storytelling. This included ghost-writing posts, refining profile bios, and advising on engagement strategies for its senior leaders.
Results
The programme laid a strong foundation for a more intentional and consistent LinkedIn presence. Harbor's content became more aligned to business priorities, with increased engagement from industry peers — 13% against an industry benchmark of 4–5% — and target audiences, with a 67% increase in followers. Executives began sharing insights more confidently, helping to humanise the brand and spark conversations in the sector.