0101 Challenge
Heathrow Express needed to drive consumer brand awareness beyond paid advertising and reinforce key messages around speed, convenience, and accessibility within a competitive travel market. We were challenged to deliver a programme of creative PR campaigns that tapped into different seasonal moments, from values-led diversity initiatives for Pride Month to playful activations for April Fool’s to generate credible media coverage and strong consumer engagement.
0202 Solution
We delivered a number of consumer campaigns, from concept development and content production to media targeting across national, regional, lifestyle, sports and trade outlets.
Playful storytelling: the Henry Express for April Fools’
We partnered with the iconic Henry vacuum cleaner for a fictional ‘world’s first spring-cleaning train’, playing on rail-disruption narratives while reinforcing the reliability of Heathrow express, reinforcing the brand message with humour.
Diversity & inclusion: Everyone Has a Ticket to Ride
We championed inclusion during Pride Month with targeted, multimedia-supported partnerships with 'Pride Ride' and 'London Titans'.
Festive activation: Elf Concierge Service
We associated the brand with seamless holiday travel through a mix of on-site experiential installations, passenger giveaways and seasonal media outreach.
0303 Results
- 376 pieces of coverage across the whole programme
- 14 million+ online coverage views
The team at The PR Network is fantastic! Really innovative, flexible and creative. They've completed some great and successful projects for us - with brilliant results.Juliana Demi — PR and Media Manager, Heathrow Express
