Event management/B2B Tech/Multi-market

Delivering an exceptional media experience at Workday’s annual flagship event

How we help manage travel, logistics and the on-site experience for journalists attending Workday Rising from across the EMEA region.

Workday
40+
EMEA journalists hosted
100+
Pieces of media coverage reported
170 million+
Online coverage views

01Challenge

Workday’s EMEA corporate communications team requires external support to deliver a positive media experience for the 40+ journalists and analysts attending Workday Rising EMEA - the annual flagship regional conference hosted by the brand that brings together professionals involved with HR, finance, IT and business leadership across the region.

02Solution

For eight years we have been working hand-in-hand with the Workday team to provide a seamless and engaging experience for 40+ attending journalists. Our senior experts, who specialise in hub management, campaign coordination and events management, deliver a well-oiled programme which covers everything from on-site scheduling and journalist support to media coverage reporting and travel and transfer logistics.

03Results

  • Seamless travel and event experience for 40+ EMEA journalists and analysts
  • Scheduling and briefings for 40+ media briefings on-site
  • Report delivery totalling 100+ pieces of dedicated event coverage
  • 170m+ online coverage views
“
If you're looking for senior counsel from industry experts, The PR Network is exceptional. Whether you're seeking an EMEA partner to manage your PR or have a complex comms challenge, these are your people.
Alison Harper — Global Head of Customer Advocacy, Workday

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