02Client challenge
Leading plant-based food brand Beyond Meat briefed us to position its burger range as a delicious, protein-packed choice for BBQs, match-day gatherings and everyday meals and inspire more Brits to eat plant-based during the World Cup summer of 2026.
02Solution
We teamed up with England football legend, TV pundit, Strictly winner and plant-based fan Karen Carney to front an engaging campaign that played out across earned and socials, delivering high quality media coverage and social content which put Beyond Meat firmly on the nation’s summer menu.
03Results
- 118 total pieces of earned media coverage
- 39 pieces of print media coverage
- 42.6 million online coverage views
- 17.2 million social views
“
It’s been the dream to work with such an authentic and passionate ambassador to help us to deliver our key brand messages.Ellie Stevens — Head of Brand UK, Beyond Meat Inc
