01Challenge
In 2024 Vietnamese software giant FPT approached us because they needed to crack the media in a number of global markets to support international growth but didn’t want the inflexibility of the big agency route.
02Solution
We identified experienced PRN Associates with enterprise know-how in each of FPT’s key international markets, setting them up as a hub team and appointing a lead to act as main point of contact for the client. The shape of the team flexes with the client’s needs, with markets switched on and off as needed. In addition we extended our UK scope to support FPT’s sponsorship of Chelsea FC with a media hospitality programme.
03Results
- Increased positive, high quality media coverage for FPT in each of their key markets, helping build brand awareness and engagement with key audiences
- Hosted 11 key UK journalists at Chelsea FC as part of a media hospitality programme
- Positively supported FPT’s sales pipeline in all markets
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The PR Network team is consistently responsive and proactive, demonstrating a strong understanding of market dynamics and the ability to leverage their extensive network across various markets.Thuy Truong Thi Huong — Global Marketing & Communications Lead, FPT Software
