01Challenge
European data centre operator Verne wanted to stand out from the growing crowd of data centres with a strategic, integrated comms programme that could cut through the noise and position it as a world-class sustainable and responsible business, leading the way when it comes to “doing data centres right”.
02Solution
We set up a multi-market team of experts across social, analyst relations, content and PR who devised a strategy around Verne “opening the doors to data centres”. Brand messaging was updated, Verne’s spokespeople were media trained, content and socials tackled the big issues head on and a proactive media relations campaign was implemented to put Verne front and centre of the European data centre conversation.
03Results
- PR: 170+ pieces of high quality pieces of media coverage in just over a year
- Linkedin: 2,200+ new organic followers, 300,000+ impressions, 51,000+ interactions and 7.2% engagement rate
- Higher profiles for key Verne spokespeople, with media now proactively approaching Verne for comment on key industry issues
“
The PR Network has quickly become an extension of our team, bringing real structure and consistency to how we approach communications across our markets. They combine strong local expertise with strategic counsel and high-quality execution, and we’re seeing the results of that work. They’ve become a trusted partner to Verne.Anne Katrine Vestergaard Jensen — VP of Marketing, Verne
