Strategic counsel/Multi-market/Press office

Providing wrap-around support for Armis, from multi-market PR to strategic consultancy

How we flexed to fit Armis’ comms needs as the business scaled and geared up for acquisition.

Armis
Strategic consultancy
Service
Press office
Service
B2B tech - cybersecurity
Service
Multi-market
Region

0301 Client challenge

With a small, mainly US-based comms team and a Head of Comms managing heavy workloads, global cybersecurity company Armis needed multi-level comms support as the business headed towards IPO or acquisition.

0302 Solution

Thanks to our ‘flex and fit’ approach we were able to support the Armis comms team with its evolving pressure points over the years, from deploying on the ground PR teams in Armis’ key international markets and helping deliver their analyst relations programme, to managing the European hub and appointing a ‘chief of staff’ to the head of comms to provide essential strategic guidance and support.

0303 Results

  • Helped address all client pressure points as and when needed, leading to improved results and morale across the team
  • Delivered record media coverage in France, Nordics and APAC
  • Helping secure leadership recognition in the Gartner Magic Quadrant with the analyst relations programme
  • Supported Armis on the comms journey to its acquisition by ServiceNow in 2026
“
This is an exceptional communications consultancy who create bespoke programmes to fit any business need whether it is PR, AR or crisis comms. Highly recommended - I have worked with them several times over a 10-year history.
Rebecca Cradick — VP Global Communications & Investor Relations, DNSFilter (previously at Armis)

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