Brand awareness/Multi-market/B2B tech

Spreading the Tsuga word around the world

How we helped the observability start-up stand out from the crowd around the globe.


Brain
42
pieces of media coverage
10-fold
increase in website traffic
7
media interviews
25%
Increase in Linkedin followers

01Challenge

Observability start-up Tsuga wanted to tackle low awareness and maximise its Series A funding round to get in front of target audiences across several key international markets.

02Solution

Our team of PR experts in the US, UK, France and Germany, led by our Tsuga hub lead, coordinated a strategic media relations campaign. Working with centralised content, they created tailored their pitches for their markets using regional insights and harnessed their local media contacts and knowledge to land Tsuga’s news with a bang.

03Results

  • 42 pieces of media coverage across all four international markets incl. Maddyness, Le Monde Informatique, Le Mag IT
  • 10-fold increase in traffic to Tsuga website
  • 25% jump in Linkedin followers during launch week thanks to media coverage alone
  • 7 high-profile media interviews with Tsuga spokespeople
“
The PR Network knocked it out of the park. This is what good PR looks like!
Nick Peart — CMO, Tsuga

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