01Challenge
Toyota needed to communicate two complex areas of innovation: its Human Support Robot (HSR), developed for those with mobility challenges, and its hydrogen fuel-cell vision, centred on the Mini Mirai. The challenge was translating these highly technical, long-term initiatives into accessible stories that would resonate beyond specialist media and reinforce the brand's commitment to sustainable, human-centred innovation.
02Solution
We created two strategically aligned campaigns as part of our ongoing decade of work together, focused on making complex mobility tech relatable. For the HSR we anchored advanced robotics in a real-world human story to demonstrate tangible societal benefits, while for the hydrogen vision, we designed a creative concept that simplified fuel-cell technology into an engaging, visually accessible narrative.
03Results
- 89 pieces of UK consumer coverage for the HSR programme campaign
- 30 pieces of tier one coverage for the Mini Mirai and Hydrogen Innovation
- 18 million reach
- 1 million+ social media impressions and 57,000 engagements
- 300,000+ video views
- 181% increase in online and social mentions of the Mini Mirai
